Harnessing the power of data is a critical component to any large company’s operating strategy. For the past 10 years, large businesses have invested heavily in building out the infrastructure needed to capture, standardize and report on transactional data from disparate critical access points across their enterprises. As a result, companies who have executed a…
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A Surprising Truth about Successful Entrepreneurs
When people think of entrepreneurs, they tend to see them as the ultimate risk-takers: people who unabashedly take a chance on something they believe in. People who enjoy going out on a limb, taking leaps into the unknown and thrive on uncertainty. But, it isn’t necessarily so. In fact, entrepreneurs are more risk-averse – and…
Why Content Marketing Is Important For Your Business
To say that “content marketing” is a popular buzzword would be an understatement. Indeed, the term is being widely utilized – and has been for quite some time – by businesses, brands and individuals alike, across a variety of industries and sectors. While many of us likely have a general idea of what content marketing…
How Big Data Impacts You & Your Business
Big Data. You might think the term belongs to tech geeks, engineers or math aficionados, but it actually impacts you on a daily basis, whether you know it or not. For proof, consider this: every minute of every day we send 204 million emails, generate 1.8 million Facebook likes, send 278,000 tweets and upload 200,000…