Earlier this year, business management consulting firm NewVantage released a report looking at big data and artificial intelligence. According to the report, while investment in data is at an all time high, some companies aren’t seeing the desired results from their data investments. NewVantage’s annual report includes the results of a survey of more than…
The changing consumer demands, continuous technological advancement, and growth of competitive businesses are challenging to entrepreneurs. Newer businesses have the advantage of innovative business models by applying new approaches to old model. As such, they are able to make money by finding their niche and beating out the competition. While more established businesses are faced…
Treehouse Technology Group (TTG) accepts articles from contributing authors on topics that we support. TTG believes strongly that small businesses will begin to benefit greatly from enterprise data management systems, which were previously only available to large companies. As such, small business that don’t compete on a data level will soon be beat out by…
Inefficiency costs the world’s businesses billions every year. According to a study by market intelligence firm IDC, many businesses lose as much as 20 to 30 percent of their annual revenue as a result of inefficiencies. For example, another report by Cottrill Research found that 20 percent of the workweek is wasted by the time…
According to a report from Dresner Advisory Services released last year, big data analytics adoption soared in 2018. While 17 percent of enterprises surveyed in 2015 had adopted big data analytics by 2015, 59 percent of companies had embraced it by the end of 2018. The DAS report highlights the importance of big data analytics…
Enterprise content marketing platform Skyword recently released the results of a study examining the habits of 1000 content marketers. According to the report only 10 percent of content marketers have embraced branded storytelling, despite its proven effectiveness. The report found that among those top-performing content marketers, 52 percent have embraced storytelling. Companies struggle to develop…
In our most recent blog post we discussed how a company’s internal data has numerous benefits for the organization. We gave examples of how internal data can help a company’s decision making, marketing strategy, and sales outcomes. In this post, we’ve decided to delve into one of those benefits with greater detail and highlight the…
Companies capture data in many ways from many sources. However, one source that may have greater benefits than previously imagined is your company’s internal data. Internal data is information, statistics, and trends that organizations discover through their operations. Companies can identify, learn from and even share sales trends, customer habits, software user trends, operational lessons,…
They say “go big or go home”, but that theory doesn’t work for the enormous amounts of constantly-collected data that inundates businesses day-to-day. It’s not the amount of data that’s important, it’s what organizations do with it that matters. Big Data isn’t the wave of the future – it’s now and it’s constantly evolving. We…