Topher Wurts, Author at Vistage Research Center https://www.vistage.co.uk/research-centre/author/topher-wurts/feed/ Resource for Business Leadership, Coaching, and CEOs Thu, 03 Oct 2024 02:29:35 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.5 141323424 Marketing’s changing role https://www.vistage.co.uk/research-centre/customer-engagement/marketing-strategy/20170908-marketings-changing-role/?utm_source=rss&utm_medium=rss&utm_campaign=20170908-marketings-changing-role https://www.vistage.co.uk/research-centre/customer-engagement/marketing-strategy/20170908-marketings-changing-role/#respond Fri, 12 May 2017 10:09:13 +0000 /research-center/?p=22310 Just when you thought you knew what marketing was all about, everything is changing! In the beginning there was “little m” marketing: which means the production of brochures and adverts, the attendance of trade shows and all it entails, creating...

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