Marketing Archives | Vistage Research Center Resource for Business Leadership, Coaching, and CEOs Wed, 09 Oct 2024 17:58:41 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.5 141323424 How marketing spend has been transformed forever /research-center/customer-engagement/marketing-strategy/20240723-marketing-spend/?utm_source=rss&utm_medium=rss&utm_campaign=20240723-marketing-spend /research-center/customer-engagement/marketing-strategy/20240723-marketing-spend/#respond Tue, 23 Jul 2024 18:25:00 +0000 /research-center/?p=46225 Our annual review of marketing trends and spending benchmarks reveals a stunning subplot; the confluence of technologies including AI has already reshaped the field of modern marketing. Technology now comprises 20% of marketing spend and is projected to grow to...

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]]> /research-center/customer-engagement/marketing-strategy/20240723-marketing-spend/feed/ 0 46225 How to capitalize on the marketing revolution /research-center/customer-engagement/marketing-strategy/20230616-capitalizing-marketing-revolution/?utm_source=rss&utm_medium=rss&utm_campaign=20230616-capitalizing-marketing-revolution /research-center/customer-engagement/marketing-strategy/20230616-capitalizing-marketing-revolution/#respond Fri, 16 Jun 2023 16:30:00 +0000 /research-center/?p=44119 In years past, we have published marketing spending benchmarks gathered through the CMO Survey — a collaboration between American Marketing Association, Duke University and Deloitte. It’s important to note that the companies that participate in the survey have Chief Marketing Officers,...

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]]> /research-center/customer-engagement/marketing-strategy/20230616-capitalizing-marketing-revolution/feed/ 0 44119 8 strategic ways to spend your marketing budget in 2022 /research-center/customer-engagement/marketing-strategy/20220215-how-to-spend-your-marketing-budget/?utm_source=rss&utm_medium=rss&utm_campaign=20220215-how-to-spend-your-marketing-budget /research-center/customer-engagement/marketing-strategy/20220215-how-to-spend-your-marketing-budget/#respond Wed, 16 Feb 2022 00:40:00 +0000 /research-center/?p=39976 As the world approaches the second anniversary of the COVID-19 pandemic, leaders are faced with marketing challenges that did not exist pre-pandemic. With that in mind, you might want to revisit your marketing budget. “The way organizations integrate their marketing...

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]]> /research-center/customer-engagement/marketing-strategy/20220215-how-to-spend-your-marketing-budget/feed/ 0 39976 [Research Report] 4 ways CEOs can adapt to buyer behavior /research-center/customer-engagement/marketing-strategy/20211207-4-ways-ceos-can-adapt-to-buyer-behavior/?utm_source=rss&utm_medium=rss&utm_campaign=20211207-4-ways-ceos-can-adapt-to-buyer-behavior /research-center/customer-engagement/marketing-strategy/20211207-4-ways-ceos-can-adapt-to-buyer-behavior/#respond Wed, 08 Dec 2021 00:25:00 +0000 /research-center/?p=39487 COVID-19 not only changed the way employees work but also how customers buy. In fact, Vistage research shows that 78% of small and midsize businesses (SMBs) have seen changes in buyer behavior. In today’s environment, buyers are more autonomous and...

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]]> /research-center/customer-engagement/marketing-strategy/20211207-4-ways-ceos-can-adapt-to-buyer-behavior/feed/ 0 39487 3 ways to adapt your marketing strategy during uncertain market shifts /research-center/customer-engagement/marketing-strategy/20200922-marketing-during-uncertainty/?utm_source=rss&utm_medium=rss&utm_campaign=20200922-marketing-during-uncertainty /research-center/customer-engagement/marketing-strategy/20200922-marketing-during-uncertainty/#respond Tue, 22 Sep 2020 17:00:00 +0000 /research-center/?p=36444 CEOs and business owners are operating without the benefit of knowing the future: Will the “new normal” ever revert to the “old normal”? Will the economic unrest flatten and bounce back? Will the cascading effect of the pandemic right itself,...

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]]> /research-center/customer-engagement/marketing-strategy/20200922-marketing-during-uncertainty/feed/ 0 36444 How to approach decisions about the growth of your business /research-center/customer-engagement/20170804-growth-decisions-in-a-hyper-competitive-world/?utm_source=rss&utm_medium=rss&utm_campaign=20170804-growth-decisions-in-a-hyper-competitive-world /research-center/customer-engagement/20170804-growth-decisions-in-a-hyper-competitive-world/#respond Fri, 04 Aug 2017 16:00:31 +0000 /research-center/?p=22211 In my strategy practice, I have worked with more than 125 business owners. My observation is that, most nights, they go to sleep grateful for the abundance and flexibility that entrepreneurship affords them. They wake up excited to seize the...

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]]> /research-center/customer-engagement/20170804-growth-decisions-in-a-hyper-competitive-world/feed/ 0 22211 The business strategy of a market leader /research-center/business-leadership/strategic-planning/20170412-discipline-market-leader/?utm_source=rss&utm_medium=rss&utm_campaign=20170412-discipline-market-leader /research-center/business-leadership/strategic-planning/20170412-discipline-market-leader/#respond Thu, 13 Apr 2017 17:00:24 +0000 https://2017.vistage.com/research-center/?p=21448 Twenty years ago, when the book The Discipline of Market Leaders was published, it was revered as one of the seminal works on business strategy. The premise of the book is that market leaders fall into one of three categories:...

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]]> /research-center/business-leadership/strategic-planning/20170412-discipline-market-leader/feed/ 0 21448 Unconventional ways to draw in powerful people [Podcast] /research-center/business-leadership/strategic-communications/unconventional-ways-to-draw-in-powerful-people-podcast/?utm_source=rss&utm_medium=rss&utm_campaign=unconventional-ways-to-draw-in-powerful-people-podcast /research-center/business-leadership/strategic-communications/unconventional-ways-to-draw-in-powerful-people-podcast/#respond Fri, 26 Feb 2016 11:54:29 +0000 https://blog.vistage.com/?p=18604 There are people out there who have the power to positively change the course of your business. But how do you reach them? The answer, surprisingly, may be cartoons. Just ask Stu Heinecke, a Wall Street Journal cartoonist, Hall of Fame-nominated...

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]]> /research-center/business-leadership/strategic-communications/unconventional-ways-to-draw-in-powerful-people-podcast/feed/ 0 18604 A taller pair of pants /research-center/customer-engagement/make-contact-marketing-work-for-you/?utm_source=rss&utm_medium=rss&utm_campaign=make-contact-marketing-work-for-you /research-center/customer-engagement/make-contact-marketing-work-for-you/#respond Thu, 28 Jan 2016 20:08:37 +0000 https://blog.vistage.com/?p=18527 How to make Contact Marketing work for you. Most sales experts will tell you the days of cold calling are over. Whether you agree or not, the ability to connect with virtually anyone is a critical part of success in...

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]]> /research-center/customer-engagement/make-contact-marketing-work-for-you/feed/ 0 18527 Un-compelling presentations: What a shame! /research-center/business-operations/business-technology/un-compelling-presentations-what-a-shame/?utm_source=rss&utm_medium=rss&utm_campaign=un-compelling-presentations-what-a-shame /research-center/business-operations/business-technology/un-compelling-presentations-what-a-shame/#respond Fri, 22 Jan 2016 16:36:06 +0000 https://blog.vistage.com/?p=18512 I was there at the beginning. It was exciting: a new technology – computer-generated presentation graphics that could unleash people’s potential to present more effectively. It could empower smaller companies whose ideas and expertise deserved to win competitions to do...

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