To say that \u201ccontent marketing\u201d is a popular buzzword would be an understatement. Indeed, the term is being widely utilized \u2013 and has been for quite some time \u2013 by businesses, brands and individuals alike, across a variety of industries and sectors.<\/p>\n
While many of us likely have a general idea of what content marketing is, it is its profoundly important role and the extent to which it can help grow a business that might evade us. For instance, did you know that 80 percent of business decision-makers prefer to get company information in a series of articles versus an advertisement? Or that 70 percent of marketers say they are creating more content than they did one year ago in 2014? How about that 93 percent of companies plan to maintain or increase their investment in content creation in the upcoming year?<\/p>\n
All of these statistics and more indicate that content marketing \u2013 once deemed the \u201cfuture of marketing\u201d \u2013 is not only here to stay, but is outpacing nearly every other form of \u201ctraditional\u201d marketing by leaps and bounds.<\/p>\n
Why? Simply put: because it has been proven to be a highly effective strategy in building a brand and increasing ROI. In fact, per dollar spent, content marketing generates more than three times the number of leads than paid search does.<\/p>\n
See more proof for yourself in our whitepaper: \u201cUnderstanding Content Marketing: Once Deemed The \u2018Future of Marketing\u2019 Is Here To Stay.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
To say that \u201ccontent marketing\u201d is a popular buzzword would be an understatement. Indeed, the term is being widely utilized \u2013 and has been for quite some time \u2013 by businesses, brands and individuals alike, across a variety of industries and sectors. While many of us likely have a general idea of what content marketing…<\/p>\n","protected":false},"author":2,"featured_media":106,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[152],"tags":[],"class_list":["post-105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-use-cases"],"acf":[],"yoast_head":"\n