{"id":470,"date":"2018-03-13T14:43:53","date_gmt":"2018-03-13T18:43:53","guid":{"rendered":"https:\/\/treehousetechgroup.com\/?p=470"},"modified":"2021-05-20T11:34:35","modified_gmt":"2021-05-20T15:34:35","slug":"successful-ico","status":"publish","type":"post","link":"https:\/\/treehousetechgroup.com\/successful-ico\/","title":{"rendered":"4 Key Steps for Planning a Successful ICO"},"content":{"rendered":"\n

Don\u2019t let the numbers fool you: planning a successful ICO is no easy feat. While there has been a flurry of ICO activity over the past year, the fact remains that the vast majority of token <\/span>sales<\/span> don\u2019t reach their cap<\/span><\/a>, and more than 50 percent barely get over their minimum threshold.<\/span><\/p>\n\n\n\n

Even so, many companies are jumping on the ICO bandwagon, hoping to become the next big thing. While it is certainly possible to have a successful ICO, as<\/span> these examples prove<\/span><\/a>, it often takes more than chance or luck to make a big splash.<\/span><\/p>\n\n\n\n

Much like with anything else, a successful ICO requires a significant amount of thought and planning. With that in mind, here are a few tips to consider for planning a successful ICO:<\/span><\/p>\n\n\n\n

  1. Develop clearly defined and realistic goals.<\/b><\/li><\/ol>\n\n\n\n

    Sure this sounds obvious, but it\u2019s often an overlooked step by people rushing to launch their ICO. Nothing is more frustrating to investors than a person or team of people who haven\u2019t taken the time to outline the goals and purpose of their project.<\/span><\/p>\n\n\n\n

    For this reason, it is imperative to create a white paper that clearly outlines both the technical and nontechnical aspects of the product, the problems it will solve and how it\u2019s going to solve them. In other words, why is your product valuable?<\/span><\/p>\n\n\n\n

    Similarly, it is also important to develop a roadmap that provides a timeline for each stage of the campaign, from product launch and budgeting to seed roads and security audits.<\/span><\/p>\n\n\n\n

    It\u2019s also important to develop a structure that ensures best practices and compliance with token standards if you want to be taken seriously by investors, which brings us to tip number two.<\/span><\/p>\n\n\n\n

    1. Define Terms for Investors<\/b><\/li><\/ol>\n\n\n\n

      Since you\u2019re ultimately looking for an investment, defining the terms for investors is another crucial component in planning your ICO. The three most common \u2018rules\u2019 to follow include:<\/span><\/p>\n\n\n\n