{"id":793,"date":"2019-05-23T05:23:19","date_gmt":"2019-05-23T09:23:19","guid":{"rendered":"https:\/\/treehousetechgroup.com\/?p=793"},"modified":"2022-09-19T22:57:19","modified_gmt":"2022-09-20T02:57:19","slug":"how-to-make-your-companys-internal-data-work-for-you","status":"publish","type":"post","link":"https:\/\/treehousetechgroup.com\/how-to-make-your-companys-internal-data-work-for-you\/","title":{"rendered":"How to Make Your Company\u2019s Internal Data Work for You"},"content":{"rendered":"\n

<\/p>\n\n\n\n

Companies capture data in many<\/em> ways from many<\/em> sources. \u00a0However, one source that may have greater benefits than previously imagined is your company\u2019s internal data. <\/p>\n\n\n\n

Internal data<\/a> is information, statistics, and trends that organizations discover through their operations. Companies can identify, learn from and even share sales trends, customer habits, software user trends, operational lessons, and results from surveys. <\/p>\n\n\n\n

The question is whether or not your company is using this wealth of internal data to benefit your organization.  In order to help with that question, we\u2019ve put together three ways in which your company can make its internal data work for your organization: <\/p>\n\n\n\n

Sales process profiling from your sales tools<\/h2>\n\n\n\n

We aren\u2019t talking about pulling out quarterly sales data and reporting on performance by product line, sales representative, or by period. Instead, we are talking about performing deep customer and sales process profiling to understand the attributes and criteria that leads to better sales<\/em>. By better sales we mean more profitable, faster and higher close rates. <\/p>\n\n\n\n

Using internal data for powerful and unique brand storytelling<\/h2>\n\n\n\n

Rather than regurgitating what the rest of your industry is saying in their content, sharing your company data allows you to present something unique in your marketing. Identifying a data strategy and framework to show the benefits of using your products and services can lead to truly unique and powerful stories. Produce case studies to share your insights. Not only is this interesting to your audience, it is also attractive to publishers looking for original content. <\/p>\n\n\n\n

Turning data analysis insights into action <\/h2>\n\n\n\n

Data analytics can help you understand your customers\u2019 behavior and predict how that behavior may change in the future. \u00a0Having a way to properly understand your internal data can help you recognize why customers leave, make necessary improvements to your product or services, and target retention campaigns at those customers most at risk of leaving. \u00a0Implementing these actionable changes due to internal data insights can help to improve your bottom line. <\/p>\n\n\n\n

Internal data strategy in action<\/h3>\n\n\n\n

Here’s a real world example of using internal data for action. SENTRICS, a solution for senior healthcare providers, borgata poker roomrecently used their internal Salesforce data to pull sales pipeline insights and then was able to optimize sales management and find risks and opportunities in real time, saving countless hours in “reporting tasks” and allowing all departments to focus on the right success indicators to drive growth. Walk through their process and results in this webinar replay<\/a>.<\/p>\n\n\n\n

Next steps <\/strong> <\/p>\n\n\n\n

If your company is sitting on a wealth of internal data that you are not <\/strong><\/em>using for sales, marketing and improving your bottom line, the first step is to contact Treehouse Technology Group<\/a> about your options, including an enterprise analytics solution, InsightOut<\/a> we built to address our clients’ needs. We are the data experts who can work quickly and accurately to create the data dashboards your organization needs to make the most out of its internal data regardless of the source!
<\/p>\n","protected":false},"excerpt":{"rendered":"

Companies capture data in many ways from many sources. \u00a0However, one source that may have greater benefits than previously imagined is your company\u2019s internal data. Internal data is information, statistics, and trends that organizations discover through their operations. Companies can identify, learn from and even share sales trends, customer habits, software user trends, operational lessons,…<\/p>\n","protected":false},"author":2,"featured_media":794,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[20,151,32],"tags":[142],"class_list":["post-793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-intelligence","category-data-management","category-data-strategy","tag-internal-data"],"acf":[],"yoast_head":"\nHow to Make Your Company\u2019s Internal Data Work for You - Treehouse Tech Group<\/title>\n<meta name=\"description\" content=\"Your internal data can be a gold mine for improved sales and marketing strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/treehousetechgroup.com\/how-to-make-your-companys-internal-data-work-for-you\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Make Your Company\u2019s Internal Data Work for You\" \/>\n<meta property=\"og:description\" content=\"Your internal data can be a gold mine for improved sales and marketing strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/treehousetechgroup.com\/how-to-make-your-companys-internal-data-work-for-you\/\" \/>\n<meta property=\"og:site_name\" content=\"Treehouse Tech Group\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/treehousetech\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-23T09:23:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-20T02:57:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/treehousetechgroup.com\/wp-content\/uploads\/2019\/05\/How-to-Make-Your-Company\u2019s-Internal-Data-Work-for-You.png\" \/>\n\t<meta property=\"og:image:width\" content=\"834\" \/>\n\t<meta property=\"og:image:height\" content=\"557\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Treehouse Technology Group\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Treehouse_Tech\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Treehouse Technology Group\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/treehousetechgroup.com\/how-to-make-your-companys-internal-data-work-for-you\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/treehousetechgroup.com\/how-to-make-your-companys-internal-data-work-for-you\/\"},\"author\":{\"name\":\"Treehouse Technology Group\",\"@id\":\"https:\/\/treehousetechgroup.com\/#\/schema\/person\/ad28bf7d9347e73bf2876687f40e31ec\"},\"headline\":\"How to Make Your Company\u2019s Internal Data Work for You\",\"datePublished\":\"2019-05-23T09:23:19+00:00\",\"dateModified\":\"2022-09-20T02:57:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/treehousetechgroup.com\/how-to-make-your-companys-internal-data-work-for-you\/\"},\"wordCount\":507,\"publisher\":{\"@id\":\"https:\/\/treehousetechgroup.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/treehousetechgroup.com\/how-to-make-your-companys-internal-data-work-for-you\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/treehousetechgroup.com\/wp-content\/uploads\/2019\/05\/How-to-Make-Your-Company\u2019s-Internal-Data-Work-for-You.png\",\"keywords\":[\"internal data\"],\"articleSection\":[\"Business Intelligence\",\"Data Management\",\"Data Strategy\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/treehousetechgroup.com\/how-to-make-your-companys-internal-data-work-for-you\/\",\"url\":\"https:\/\/treehousetechgroup.com\/how-to-make-your-companys-internal-data-work-for-you\/\"borgata poker room,\"name\":\"How to Make Your Company\u2019s Internal Data Work for You - Treehouse Tech Group\",\"isPartOf\":{\"@id\":\"https:\/\/treehousetechgroup.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/treehousetechgroup.com\/how-to-make-your-companys-internal-data-work-for-you\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/treehousetechgroup.com\/how-to-make-your-companys-internal-data-work-for-you\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/treehousetechgroup.com\/wp-content\/uploads\/2019\/05\/How-to-Make-Your-Company\u2019s-Internal-Data-Work-for-You.png\",\"datePublished\":\"2019-05-23T09:23:19+00:00\",\"dateModified\":\"2022-09-20T02:57:19+00:00\",\"description\":\"Your internal data can be a gold mine for improved sales and marketing strategy.\",\"breadcrumb\":{\"@id\":\"https:\/\/treehousetechgroup.com\/how-to-make-your-companys-internal-data-work-for-you\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/treehousetechgroup.com\/how-to-make-your-companys-internal-data-work-for-you\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/treehousetechgroup.com\/how-to-make-your-companys-internal-data-work-for-you\/#primaryimage\",\"url\":\"https:\/\/treehousetechgroup.com\/wp-content\/uploads\/2019\/05\/How-to-Make-Your-Company\u2019s-Internal-Data-Work-for-You.png\",\"contentUrl\":\"https:\/\/treehousetechgroup.com\/wp-content\/uploads\/2019\/05\/How-to-Make-Your-Company\u2019s-Internal-Data-Work-for-You.png\",\"width\":834,\"height\":557},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/treehousetechgroup.com\/how-to-make-your-companys-internal-data-work-for-you\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/treehousetechgroup.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Make Your Company\u2019s Internal Data Work for You\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/treehousetechgroup.com\/#website\",\"url\":\"https:\/\/treehousetechgroup.com\/\",\"name\":\"Treehouse Tech Group\",\"description\":\"Technology Strategy and Consulting\",\"publisher\":{\"@id\":\"https:\/\/treehousetechgroup.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/treehousetechgroup.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/treehousetechgroup.com\/#organization\",\"name\":\"Treehouse Tech Group\",\"url\":\"https:\/\/treehousetechgroup.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/treehousetechgroup.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/treehousetechgroup.com\/wp-content\/uploads\/2018\/01\/treehousetech_logo_full_white.png\",\"contentUrl\":\"https:\/\/treehousetechgroup.com\/wp-content\/uploads\/2018\/01\/treehousetech_logo_full_white.png\",\"width\":800,\"height\":300,\"caption\":\"Treehouse Tech Group\"},\"image\":{\"@id\":\"https:\/\/treehousetechgroup.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/treehousetechgroup.com\/#\/schema\/person\/ad28bf7d9347e73bf2876687f40e31ec\",\"name\":\"Treehouse Technology Group\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/treehousetechgroup.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b246a0ca411c01fda9be17471b8c8e47?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b246a0ca411c01fda9be17471b8c8e47?s=96&d=mm&r=g\",\"caption\":\"Treehouse Technology Group\"},\"sameAs\":[\"https:\/\/treehousetechgroup.com\/\",\"https:\/\/www.facebook.com\/treehousetech\",\"https:\/\/www.instagram.com\/treehouse_tech_group\/\",\"https:\/\/www.linkedin.com\/company\/treehouse-technology-group\",\"https:\/\/x.com\/Treehouse_Tech\",\"https:\/\/www.youtube.com\/channel\/UCXxGI43dg4YS83RLLHkzDCg\"],\"url\":\"https:\/\/treehousetechgroup.com\/author\/treehouse\/\"}]}<\/script>\n","yoast_head_json":{"title":"How to Make Your Company\u2019s Internal Data Work for You - Treehouse Tech Group","description":"Your internal data can be a gold mine for improved sales and marketing strategy.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/treehousetechgroup.com\/how-to-make-your-companys-internal-data-work-for-you\/","og_locale":"en_US","og_type":"article","og_title":"How to Make Your Company\u2019s Internal Data Work for You","og_description":"Your internal data can be a gold mine for improved sales and marketing strategy.","og_url":"https:\/\/treehousetechgroup.com\/how-to-make-your-companys-internal-data-work-for-you\/","og_site_name":"Treehouse Tech Group","article_author":"https:\/\/www.facebook.com\/treehousetech","article_published_time":"2019-05-23T09:23:19+00:00","article_modified_time":"2022-09-20T02:57:19+00:00","og_image":[{"width":834,"height":557,"url":"https:\/\/treehousetechgroup.com\/wp-content\/uploads\/2019\/05\/How-to-Make-Your-Company\u2019s-Internal-Data-Work-for-You.png","type":"image\/png"}],"author":"Treehouse Technology Group","twitter_card":"summary_large_image","twitter_creator":"@Treehouse_Tech","twitter_misc":{"Written by":"Treehouse Technology Group","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/treehousetechgroup.com\/how-to-make-your-companys-internal-data-work-for-you\/#article","isPartOf":{"@id":"https:\/\/treehousetechgroup.com\/how-to-make-your-companys-internal-data-work-for-you\/"},"author":{"name":"Treehouse Technology Group","@id":"https:\/\/treehousetechgroup.com\/#\/schema\/person\/ad28bf7d9347e73bf2876687f40e31ec"},"headline":"How to Make Your Company\u2019s Internal Data Work for You","datePublished":"2019-05-23T09:23:19+00:00","dateModified":"2022-09-20T02:57:19+00:00","mainEntityOfPage":{"@id":"https:\/\/treehousetechgroup.com\/how-to-make-your-companys-internal-data-work-for-you\/"},"wordCount":507,"publisher":{"@id":"https:\/\/treehousetechgroup.com\/#organization"},"image":{"@id":"https:\/\/treehousetechgroup.com\/how-to-make-your-companys-internal-data-work-for-you\/#primaryimage"},"thumbnailUrl":"https:\/\/treehousetechgroup.com\/wp-content\/uploads\/2019\/05\/How-to-Make-Your-Company\u2019s-Internal-Data-Work-for-You.png","keywords":["internal data"],"articleSection":["Business Intelligence","Data Management","Data Strategy"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/treehousetechgroup.com\/how-to-make-your-companys-internal-data-work-for-you\/","url":"https:\/\/treehousetechgroup.com\/how-to-make-your-companys-internal-data-work-for-you\/","name":"How to Make Your Company\u2019s Internal Data Work for You - Treehouse Tech Group","isPartOf":{"@id":"https:\/\/treehousetechgroup.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/treehousetechgroup.com\/how-to-make-your-companys-internal-data-work-for-you\/#primaryimage"},"image":{"@id":"https:\/\/treehousetechgroup.com\/how-to-make-your-companys-internal-data-work-for-you\/#primaryimage"},"thumbnailUrl":"https:\/\/treehousetechgroup.com\/wp-content\/uploads\/2019\/05\/How-to-Make-Your-Company\u2019s-Internal-Data-Work-for-You.png","datePublished":"2019-05-23T09:23:19+00:00","dateModified":"2022-09-20T02:57:19+00:00","description":"Your internal data can be a gold mine for improved sales and marketing strategy.","breadcrumb":{"@id":"https:\/\/treehousetechgroup.com\/how-to-make-your-companys-internal-data-work-for-you\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/treehousetechgroup.com\/how-to-make-your-companys-internal-data-work-for-you\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/treehousetechgroup.com\/how-to-make-your-companys-internal-data-work-for-you\/#primaryimage","url":"https:\/\/treehousetechgroup.com\/wp-content\/uploads\/2019\/05\/How-to-Make-Your-Company\u2019s-Internal-Data-Work-for-You.png","contentUrl":"https:\/\/treehousetechgroup.com\/wp-content\/uploads\/2019\/05\/How-to-Make-Your-Company\u2019s-Internal-Data-Work-for-You.png","width":834,"height":557},{"@type":"BreadcrumbList","@id":"https:\/\/treehousetechgroup.com\/how-to-make-your-companys-internal-data-work-for-you\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/treehousetechgroup.com\/"},{"@type":"ListItem","position":2,"name":"How to Make Your Company\u2019s Internal Data Work for You"}]},{"@type":"WebSite","@id":"https:\/\/treehousetechgroup.com\/#website","url":"https:\/\/treehousetechgroup.com\/","name":"Treehouse Tech Group","description":"Technology Strategy and Consulting","publisher":{"@id":"https:\/\/treehousetechgroup.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/treehousetechgroup.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/treehousetechgroup.com\/#organization","name":"Treehouse Tech Group","url":"https:\/\/treehousetechgroup.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/treehousetechgroup.com\/#\/schema\/logo\/image\/","url":"https:\/\/treehousetechgroup.com\/wp-content\/uploads\/2018\/01\/treehousetech_logo_full_white.png","contentUrl":"https:\/\/treehousetechgroup.com\/wp-content\/uploads\/2018\/01\/treehousetech_logo_full_white.png","width":800,"height":300,"caption":"Treehouse Tech Group"},"image":{"@id":"https:\/\/treehousetechgroup.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/treehousetechgroup.com\/#\/schema\/person\/ad28bf7d9347e73bf2876687f40e31ec","name":"Treehouse Technology Group","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/treehousetechgroup.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b246a0ca411c01fda9be17471b8c8e47?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b246a0ca411c01fda9be17471b8c8e47?s=96&d=mm&r=g","caption":"Treehouse Technology Group"},"sameAs":["https:\/\/treehousetechgroup.com\/","https:\/\/www.facebook.com\/treehousetech","https:\/\/www.instagram.com\/treehouse_tech_group\/","https:\/\/www.linkedin.com\/company\/treehouse-technology-group","https:\/\/x.com\/Treehouse_Tech","https:\/\/www.youtube.com\/channel\/UCXxGI43dg4YS83RLLHkzDCg"],"url":"https:\/\/treehousetechgroup.com\/author\/treehouse\/"}]}},"jetpack_featured_media_url":"https:\/\/treehousetechgroup.com\/wp-content\/uploads\/2019\/05\/How-to-Make-Your-Company\u2019s-Internal-Data-Work-for-You.png","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pavGO9-cN","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/treehousetechgroup.com\/wp-json\/wp\/v2\/posts\/793"}],"collection":[{"href":"https:\/\/treehousetechgroup.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/treehousetechgroup.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/treehousetechgroup.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/treehousetechgroup.com\/wp-json\/wp\/v2\/comments?post=793"}],"version-history":[{"count":0,"href":"https:\/\/treehousetechgroup.com\/wp-json\/wp\/v2\/posts\/793\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/treehousetechgroup.com\/wp-json\/wp\/v2\/media\/794"}],"wp:attachment":[{"href":"https:\/\/treehousetechgroup.com\/wp-json\/wp\/v2\/media?parent=793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/treehousetechgroup.com\/wp-json\/wp\/v2\/categories?post=793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/treehousetechgroup.com\/wp-json\/wp\/v2\/tags?post=793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}