{"id":830,"date":"2019-08-08T14:14:09","date_gmt":"2019-08-08T18:14:09","guid":{"rendered":"https:\/\/treehousetechgroup.com\/?p=830"},"modified":"2021-05-20T11:19:24","modified_gmt":"2021-05-20T15:19:24","slug":"5-reasons-why-digitization-is-a-must-for-your-business","status":"publish","type":"post","link":"https:\/\/treehousetechgroup.com\/5-reasons-why-digitization-is-a-must-for-your-business\/","title":{"rendered":"5 Reasons Why Digitization is a Must For Your Business"},"content":{"rendered":"\n

The changing consumer demands, continuous technological advancement, and growth of competitive businesses are challenging to entrepreneurs. Newer businesses have the advantage of innovative business models by applying new approaches to old model. As such, they are able to make money by finding their niche and beating out the competition. While more established businesses are faced with the challenge to adapt to these changes or risk being overrun. Prime examples of company’s failing to innovate are: Blockbuster Video, Toys R Us, Netscape, etc, etc. Adapt or die is the mantra!<\/p>\n\n\n\n

To address such challenges, digitization of business processes and operations is now among the new technologies trends. Such an endeavor may include organizational and internal improvements to handling new business challenges such as new and better ways to interact with your customers, providing a better model for what your customer demands, improving the client experience or journey and lifecycle through your business. These act as a Digital Facelift to your business. One that consumers will definitely notice. <\/p>\n\n\n\n

What is digital business\ntransformation?<\/h2>\n\n\n\n

AgileElephant<\/a> sees the digitalization of\nbusiness as the transition from a traditional business approach to the adoption\nof existing and emerging social, mobile, and digital technologies. This\nadoption leads to the improvement and enhancement of business processes and\noperations. While Greg Verdino<\/a> views digital transformation as a\nbridge between consumer demand and the product and services delivered by\nbusinesses.<\/p>\n\n\n\n

Digital Transformation is when businesses use improved digital tools and methods for business operations and processes. The efficiency of fundamental business processes and the quality of service delivery to consumers are impacted by it. This also means that businesses grow from traditional operations and experimenting with relatively new technology. <\/p>\n\n\n\n

New Technologies Trends in Digital Business Transformation<\/h2>\n\n\n\n

1.  \n Data-Driven Decision Making<\/h3>\n\n\n\n

Businesses are also able to collate and better understand their business and target market through the use of data-driven decision making. With continuous improvements to Machine Learning and AI integration into common tools and devices, technologies such as data visualization and data science enable businesses to acquire real-time information and feedback on the performance of their business and their team as a whole. To take it to another level, embedded edge computing allows a team to provide real-time machine learning for adaptive decision making in a do or die environment. <\/p>\n\n\n\n

The large amounts of data that are collected through devices and various technological tools that enable businesses to improve business strategies, provide better products and services, and make better business decisions overall. Going forward, there will be an increase in incorporating such data science and data-driven<\/a> decision-making technologies in businesses and the products and services that they provide.<\/p>\n\n\n\n

2.   Mainstreaming Cloud Technologies<\/h3>\n\n\n\n

Businesses have been\ntransitioning to cloud technologies for their various business processes, which\nare a more cost-efficient and accessible option for businesses. Businesses have\nbeen and will continue to explore various derivatives of cloud technologies,\nsuch as Hybrid, Private, Public, and Connected Cloud. Businesses would find\nthat, depending on their needs, using a combination of cloud technologies to\noptimize and enhance their business processes is an option.  <\/p>\n\n\n\n

3.   Enhanced Customer Experience<\/h3>\n\n\n\n

With tools such as\nbusiness analytics, machine learning, data science, and AI, more in-depth\ninformation can be collected and used to improve overall customer experience.\nOne of the major ways that businesses grow is through learning about their\nchosen market and target audience and aligning their business strategy to suit\ntheir consumer needs. With the developments in AI, ML, and data science, as\nwell as their integration into the various digital platforms and devices out in\nthe market, businesses are able to collect and process even better information.\nThis ensures that they are provided with the right information to improve their\nbusinesses and the quality of products and services that they provide. <\/p>\n\n\n\n

4.   Data Security and Data Privacy Policies<\/h3>\n\n\n\n

The numerous reports\nof data breaches, hacks, private information sold without knowledge and\napproval of owners, and compromised digital data have led to data privacy\npolicies becoming necessary in the incoming years. The GDPR is one of the most\nnotable initiatives for data privacy to be established in recent years.  Because of technology and communication,\nindividuals are providing more and more personal and important information in\nthe various digital tools and platforms that they have. <\/p>\n\n\n\n

Businesses need to\nsecure and protect the consumer information that they collect, process, and\nstore.  Data Privacy policies are\nestablished to protect consumer and user information online or in any digital\nplatform. More such policies are expected to be drafted and put into action in\nthe following years. Any breach or instance of misuse is a negative reflection\nof the business and impacts its reputation and operations.<\/p>\n\n\n\n

5.   Chatbots<\/h3>\n\n\n\n

Chatbots are great tools for engaging customers, but there are a lot of instances where they have become an annoyance. This shows that there is a lot of room to improve when it comes to chatbots. With technologies<\/a> such as natural language processing (NLP) and sentiment analytics tools improving in leaps and bounds over the recent years, chatbots are continuing to grow and improve.<\/p>\n\n\n\n

Chatbots are great\nfor feedback, communication, and customer service. Improving such a tool will\nbe an advantage for businesses with online and digital platforms. With more\ntechnologies incorporated into chatbots, businesses are sure to grow in favor\nof using these helpful tools.<\/p>\n\n\n\n

Why we need digitalization of businesses? <\/h2>\n\n\n\n

Digital business transformation is a lengthy\nand costly endeavor for business, with its impact only felt after a long period\nof time.  Why should businesses invest in\ndigitization company processes and operations?<\/p>\n\n\n\n

We are in a time where anyone and everyone can\nput up a business and carve out their niche in the global market. Businesses,\nespecially long-established institutions or enterprises, need digital business\ntransformation to ensure the survival and sustainability of their business.\nBusinesses need to grow and adapt in order to compete with evergrowing and\ndiversifying global businesses.<\/p>\n\n\n\n

Technology drives society and the global market.  (IDC)  Worldwide Semiannual Digital Transformation Spending Guide<\/a>, estimates that the global spending of technologies for digital transformations will hit around 2 Trillion USD by 2022. IDC also forecasts the continuous increase of DBT spending in the coming years and estimating a 16.7% annual growth rate between 2017 and 2022. And in order to continue and succeed in the global market, businesses need to learn and adapt technology into their business strategies. Failing to evolve with society and the times more often than not lead to stagnation and eventual loss, which is a situation that no business ever wants to be in.<\/p>\n\n\n\n

How can businesses implement a\ndigital transformation?<\/h2>\n\n\n\n

By contracting with a company that is knowledgable about your industry and the challenges that you face, you can find a partner that will provide a Digital Facelift for your company. Through these services, businesses address the demand for change and will still be able to work on the business. With the right strategy and tools, businesses get the best possible outcome possible and reap great rewards in the long run.<\/p>\n\n\n\n

Investing time and resources in finding the\nbest strategy and tools to implement for digital business transformation is\nnecessary for success. This helps businesses be more cost efficient and cost\neffective when they undertake such an endeavor. There are many ways to go about\nthis. Businesses mainly choose between applying change in-house, slowly and\nprocess by process, or employing third-party services to identify and implement\nthe necessary changes. <\/p>\n\n\n\n

Contributing writer<\/em> Anastasia Stefanuk is a passionate writer and a marketing manager at <\/em>Mobilunity<\/em><\/a>. She is always aware of technology news and wants to share her experience to help tech startups and companies to be up-to-date.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

The changing consumer demands, continuous technological advancement, and growth of competitive businesses are challenging to entrepreneurs. Newer businesses have the advantage of innovative business models by applying new approaches to old model. As such, they are able to make money by finding their niche and beating out the competition. While more established businesses are faced…<\/p>\n","protected":false},"author":2,"featured_media":831,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[63],"tags":[],"class_list":["post-830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-transformation"],"acf":[],"yoast_head":"\n% 5 Reasons Why Digitization is a Must For Your Business - Treehouse Tech Group<\/title>\n<meta name=\"description\" content=\"Digital business transformation is a lengthy and costly endeavor for business, with its impact only felt after a long period of time. Why should businesses invest in digitization company processes and operations? How can you give your company a Digital Facelift quickly and reap the results?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/treehousetechgroup.com\/5-reasons-why-digitization-is-a-must-for-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"% 5 Reasons Why Digitization is a Must For Your Business - Treehouse Tech Group\" \/>\n<meta property=\"og:description\" content=\"Digital business transformation is a lengthy and costly endeavor for business, with its impact only felt after a long period of time. Why should businesses invest in digitization company processes and operations? How can you give your company a Digital Facelift quickly and reap the results?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/treehousetechgroup.com\/5-reasons-why-digitization-is-a-must-for-your-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Treehouse Tech Group\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/treehousetech\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-08T18:14:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-20T15:19:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/treehousetechgroup.com\/wp-content\/uploads\/2019\/08\/shutterstock_1044126052-1024x683.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Treehouse Technology Group\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Treehouse_Tech\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Treehouse Technology Group\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/treehousetechgroup.com\/5-reasons-why-digitization-is-a-must-for-your-business\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/treehousetechgroup.com\/5-reasons-why-digitization-is-a-must-for-your-business\/\"},\"author\":{\"name\":\"Treehouse Technology Group\",\"@id\":\"https:\/\/treehousetechgroup.com\/#\/schema\/person\/ad28bf7d9347e73bf2876687f40e31ec\"},\"headline\":\"5 Reasons Why Digitization is a Must For Your Business\",\"datePublished\":\"2019-08-08T18:14:09+00:00\",\"dateModified\":\"2021-05-20T15:19:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/treehousetechgroup.com\/5-reasons-why-digitization-is-a-must-for-your-business\/\"},\"wordCount\":1284,\"publisher\":{\"@id\":\"https:\/\/treehousetechgroup.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/treehousetechgroup.com\/5-reasons-why-digitization-is-a-must-for-your-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/treehousetechgroup.com\/wp-content\/uploads\/2019\/08\/shutterstock_1044126052.jpg\",\"articleSection\":[\"Digital Transformation\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/treehousetechgroup.com\/5-reasons-why-digitization-is-a-must-for-your-business\/\",\"url\":\"https:\/\/treehousetechgroup.com\/5-reasons-why-digitization-is-a-must-for-your-business\/\",\"name\":\"% 5 Reasons Why Digitization is a Must For Your Business - Treehouse Tech Group\",\"isPartOf\":{\"@id\":\"https:\/\/treehousetechgroup.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/treehousetechgroup.com\/5-reasons-why-digitization-is-a-must-for-your-business\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/treehousetechgroup.com\/5-reasons-why-digitization-is-a-must-for-your-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/treehousetechgroup.com\/wp-content\/uploads\/2019\/08\/shutterstock_1044126052.jpg\",\"datePublished\":\"2019-08-08T18:14:09+00:00\",\"dateModified\":\"2021-05-20T15:19:24+00:00\",\"description\":\"Digital business transformation is a lengthy and costly endeavor for business, with its impact only felt after a long period of time. Why should businesses invest in digitization company processes and operations? How can you give your company a Digital Facelift quickly and reap the results?\",\"breadcrumb\":{\"@id\":\"https:\/\/treehousetechgroup.com\/5-reasons-why-digitization-is-a-must-for-your-business\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/treehousetechgroup.com\/5-reasons-why-digitization-is-a-must-for-your-business\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/treehousetechgroup.com\/5-reasons-why-digitization-is-a-must-for-your-business\/#primaryimage\",\"url\":\"https:\/\/treehousetechgroup.com\/wp-content\/uploads\/2019\/08\/shutterstock_1044126052.jpg\",\"contentUrl\":\"https:\/\/treehousetechgroup.com\/wp-content\/uploads\/2019\/08\/shutterstock_1044126052.jpg\",\"width\":4000,\"height\":2667,\"caption\":\"Give you company a Digital Facelift through Digital Business Transformation\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/treehousetechgroup.com\/5-reasons-why-digitization-is-a-must-for-your-business\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/treehousetechgroup.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Reasons Why Digitization is a Must For Your Business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/treehousetechgroup.com\/#website\",\"url\":\"https:\/\/treehousetechgroup.com\/\",\"name\":\"Treehouse Tech Group\",\"description\":\"Technology Strategy and Consulting\",\"publisher\":{\"@id\":\"https:\/\/treehousetechgroup.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/treehousetechgroup.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/treehousetechgroup.com\/#organization\",\"name\":\"Treehouse Tech Group\",\"url\":\"https:\/\/treehousetechgroup.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/treehousetechgroup.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/treehousetechgroup.com\/wp-content\/uploads\/2018\/01\/treehousetech_logo_full_white.png\",\"contentUrl\":\"https:\/\/treehousetechgroup.com\/wp-content\/uploads\/2018\/01\/treehousetech_logo_full_white.png\",\"width\":800,\"height\":300,\"caption\":\"Treehouse Tech Group\"},\"image\":{\"@id\":\"https:\/\/treehousetechgroup.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/treehousetechgroup.com\/#\/schema\/person\/ad28bf7d9347e73bf2876687f40e31ec\",\"name\":\"Treehouse Technology Group\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/treehousetechgroup.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b246a0ca411c01fda9be17471b8c8e47?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b246a0ca411c01fda9be17471b8c8e47?s=96&d=mm&r=g\",\"caption\":\"Treehouse Technology Group\"},\"sameAs\":[\"https:\/\/treehousetechgroup.com\/\",\"https:\/\/www.facebook.com\/treehousetech\",\"https:\/\/www.instagram.com\/treehouse_tech_group\/\",\"https:\/\/www.linkedin.com\/company\/treehouse-technology-group\",\"https:\/\/x.com\/Treehouse_Tech\",\"https:\/\/www.youtube.com\/channel\/UCXxGI43dg4YS83RLLHkzDCg\"],\"url\":\"https:\/\/treehousetechgroup.com\/author\/treehouse\/\"}]}<\/script>\n","yoast_head_json":{"title":"% 5 Reasons Why Digitization is a Must For Your Business - Treehouse Tech Group","description":"Digital business transformation is a lengthy and costly endeavor for business, with its impact only felt after a long period of time. Why should businesses invest in digitization company processes and operations? How can you give your company a Digital Facelift quickly and reap the results?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/treehousetechgroup.com\/5-reasons-why-digitization-is-a-must-for-your-business\/","og_locale":"en_US","og_type":"article","og_title":"% 5 Reasons Why Digitization is a Must For Your Business - Treehouse Tech Group","og_description":"Digital business transformation is a lengthy and costly endeavor for business, with its impact only felt after a long period of time. Why should businesses invest in digitization company processes and operations? How can you give your company a Digital Facelift quickly and reap the results?","og_url":"https:\/\/treehousetechgroup.com\/5-reasons-why-digitization-is-a-must-for-your-business\/","og_site_name":"Treehouse Tech Group","article_author":"https:\/\/www.facebook.com\/treehousetech","article_published_time":"2019-08-08T18:14:09+00:00","article_modified_time":"2021-05-20T15:19:24+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/treehousetechgroup.com\/wp-content\/uploads\/2019\/08\/shutterstock_1044126052-1024x683.jpg","type":"image\/jpeg"}],"author":"Treehouse Technology Group","twitter_card":"summary_large_image","twitter_creator":"@Treehouse_Tech","twitter_misc":{"Written by":"Treehouse Technology Group","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/treehousetechgroup.com\/5-reasons-why-digitization-is-a-must-for-your-business\/#article","isPartOf":{"@id":"https:\/\/treehousetechgroup.com\/5-reasons-why-digitization-is-a-must-for-your-business\/"},"author":{"name":"Treehouse Technology Group","@id":"https:\/\/treehousetechgroup.com\/#\/schema\/person\/ad28bf7d9347e73bf2876687f40e31ec"},"headline":"5 Reasons Why Digitization is a Must For Your Business","datePublished":"2019-08-08T18:14:09+00:00","dateModified":"2021-05-20T15:19:24+00:00","mainEntityOfPage":{"@id":"https:\/\/treehousetechgroup.com\/5-reasons-why-digitization-is-a-must-for-your-business\/"},"wordCount":1284,"publisher":{"@id":"https:\/\/treehousetechgroup.com\/#organization"},"image":{"@id":"https:\/\/treehousetechgroup.com\/5-reasons-why-digitization-is-a-must-for-your-business\/#primaryimage"},"thumbnailUrl":"https:\/\/treehousetechgroup.com\/wp-content\/uploads\/2019\/08\/shutterstock_1044126052.jpg","articleSection":["Digital Transformation"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/treehousetechgroup.com\/5-reasons-why-digitization-is-a-must-for-your-business\/","url":"https:\/\/treehousetechgroup.com\/5-reasons-why-digitization-is-a-must-for-your-business\/","name":"% 5 Reasons Why Digitization is a Must For Your Business - Treehouse Tech Group","isPartOf":{"@id":"https:\/\/treehousetechgroup.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/treehousetechgroup.com\/5-reasons-why-digitization-is-a-must-for-your-business\/#primaryimage"},"image":{"@id":"https:\/\/treehousetechgroup.com\/5-reasons-why-digitization-is-a-must-for-your-business\/#primaryimage"},"thumbnailUrl":"https:\/\/treehousetechgroup.com\/wp-content\/uploads\/2019\/08\/shutterstock_1044126052.jpg","datePublished":"2019-08-08T18:14:09+00:00","dateModified":"2021-05-20T15:19:24+00:00","description":"Digital business transformation is a lengthy and costly endeavor for business, with its impact only felt after a long period of time. Why should businesses invest in digitization company processes and operations? How can you give your company a Digital Facelift quickly and reap the results?","breadcrumb":{"@id":"https:\/\/treehousetechgroup.com\/5-reasons-why-digitization-is-a-must-for-your-business\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/treehousetechgroup.com\/5-reasons-why-digitization-is-a-must-for-your-business\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/treehousetechgroup.com\/5-reasons-why-digitization-is-a-must-for-your-business\/#primaryimage","url":"https:\/\/treehousetechgroup.com\/wp-content\/uploads\/2019\/08\/shutterstock_1044126052.jpg","contentUrl":"https:\/\/treehousetechgroup.com\/wp-content\/uploads\/2019\/08\/shutterstock_1044126052.jpg","width":4000,"height":2667,"caption":"Give you company a Digital Facelift through Digital Business Transformation"},{"@type":"BreadcrumbList","@id":"https:\/\/treehousetechgroup.com\/5-reasons-why-digitization-is-a-must-for-your-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/treehousetechgroup.com\/"},{"@type":"ListItem","position":2,"name":"5 Reasons Why Digitization is a Must For Your Business"}]},{"@type":"WebSite","@id":"https:\/\/treehousetechgroup.com\/#website","url":"https:\/\/treehousetechgroup.com\/","name":"Treehouse Tech Group","description":"Technology Strategy and Consulting","publisher":{"@id":"https:\/\/treehousetechgroup.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/treehousetechgroup.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/treehousetechgroup.com\/#organization","name":"Treehouse Tech Group","url":"https:\/\/treehousetechgroup.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/treehousetechgroup.com\/#\/schema\/logo\/image\/","url":"https:\/\/treehousetechgroup.com\/wp-content\/uploads\/2018\/01\/treehousetech_logo_full_white.png","contentUrl":"https:\/\/treehousetechgroup.com\/wp-content\/uploads\/2018\/01\/treehousetech_logo_full_white.png","width":800,"height":300,"caption":"Treehouse Tech Group"},"image":{"@id":"https:\/\/treehousetechgroup.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/treehousetechgroup.com\/#\/schema\/person\/ad28bf7d9347e73bf2876687f40e31ec","name":"Treehouse Technology Group","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/treehousetechgroup.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b246a0ca411c01fda9be17471b8c8e47?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b246a0ca411c01fda9be17471b8c8e47?s=96&d=mm&r=g","caption":"Treehouse Technology Group"},"sameAs":["https:\/\/treehousetechgroup.com\/","https:\/\/www.facebook.com\/treehousetech","https:\/\/www.instagram.com\/treehouse_tech_group\/","https:\/\/www.linkedin.com\/company\/treehouse-technology-group","https:\/\/x.com\/Treehouse_Tech","https:\/\/www.youtube.com\/channel\/UCXxGI43dg4YS83RLLHkzDCg"],"url":"https:\/\/treehousetechgroup.com\/author\/treehouse\/"}]}},"jetpack_featured_media_url":"https:\/\/treehousetechgroup.com\/wp-content\/uploads\/2019\/08\/shutterstock_1044126052.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pavGO9-do","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/treehousetechgroup.com\/wp-json\/wp\/v2\/posts\/830"}],"collection":[{"href":"https:\/\/treehousetechgroup.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/treehousetechgroup.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/treehousetechgroup.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/treehousetechgroup.com\/wp-json\/wp\/v2\/comments?post=830"}],"version-history":[{"count":0,"href":"https:\/\/treehousetechgroup.com\/wp-json\/wp\/v2\/posts\/830\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/treehousetechgroup.com\/wp-json\/wp\/v2\/media\/831"}],"wp:attachment":[{"href":"https:\/\/treehousetechgroup.com\/wp-json\/wp\/v2\/media?parent=830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/treehousetechgroup.com\/wp-json\/wp\/v2\/categories?post=830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/treehousetechgroup.com\/wp-json\/wp\/v2\/tags?post=830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}