{"id":91,"date":"2017-04-28T14:54:00","date_gmt":"2017-04-28T18:54:00","guid":{"rendered":"https:\/\/treehousetechgroup.com\/?p=91"},"modified":"2021-03-23T15:13:47","modified_gmt":"2021-03-23T19:13:47","slug":"how-employing-a-master-data-management-strategy-can-help-you-outperform-your-peers","status":"publish","type":"post","link":"https:\/\/treehousetechgroup.com\/how-employing-a-master-data-management-strategy-can-help-you-outperform-your-peers\/","title":{"rendered":"How Employing a Master Data Management Strategy Can Help You Outperform Your Peers"},"content":{"rendered":"

The circling headlines in recent years regarding data breaches, data security, hacking and data theft may be leaving some people with a conflicted view of data. From the standpoint of a compliance officer or a director of information security, data might appear to be more of a threat than a pool of unlocked potential.<\/p>\n

Interestingly, however, when it comes to trusting and using data for impactful results, companies that employ a master data management (MDM) strategy to reduce disparate data systems significantly outperform their peers by 50 percent, according to Aberdeen. But only 48 percent of companies spent money on a big data strategy in 2016, says Gartner, which leaves over half of companies at a disadvantage to their competition.<\/p>\n

\"\"Enterprises can achieve great impacts by reducing reliance on disparate data systems and planning how data should be spoken about, governed and utilized. With so much to think about regarding new data projects, where should stakeholders and managers begin?<\/p>\n

Understand the Landscape<\/h3>\n

Some organizations lack a clear picture of their current IT infrastructure, especially if their business has grown organically over time with limited strategy or revolving leadership. To consolidate data assets, companies should create a systems diagram, or information technology topology model, which can help:<\/p>\n